Our Process

We begin with…

A comprehensive, five-step process. We will work with you to find a communications campaign that makes the most of your resources, your time and your brand. This cyclical process enables us to fine tune and redefine elements of your campaign as dynamics within the industry and your audience base shift and evolve.

Click here to begin your process toward content marketing.

We love discovering all about you…

What are your company’s goals, values and vision? Where are you currently positioned in the market place? What does your current marketing plan entail? What marketing strategies have worked for you in the past and what would you like to do in the future? By answering these questions and others, we can better formulate a plan designed to meet all of your goals from revenue increase and audience growth to communication expectations and more.

 

Who doesn’t love a good plan?

Taking what we discover, a two-tiered plan is developed. We start with a general overview of what the plan will accomplish, and then break it down into measurable actions steps while clearly defining the creative materials needed for implementation

 

Let’s get this party started!

The distribution phase puts the plan into action whether through online outlets, print media or a myriad of other media channels.

 

Success in management requires learning as fast as the world is changing. – Warren Bennis

Management of the plan’s implementation is crucial. From start to finish, we will ensure that the plan is properly implemented. Conscientious plan management improves marketing analytics, results in fewer setbacks, and saves you time and resources.

 

 

Measure, and measure again…

Measuring the results of the plan is one of the most critical steps in the process and helps us determine if it was successful or in need of modifications. Once the plan is measured, the process repeats itself and continues for the lifetime of your campaign.

Click here to begin your process toward content marketing.